It is not an original thought, but one I've come to appreciate more and more--that the invention of the cupcake is what makes us uniquely human. The urge to enjoy this delectable, cute, vehemently sweet pastry is pervasive. A recent study from evolutionary psychologists claims the cupcake's hip to cup ratio appeals across all cultures to our innate sense of the Good. I recently witnessed a run on a cupcake store in Los Angeles. Sensational! The line extended all the way down Rodeo Drive. Even so, a good friend, sotto voce, dared to tell me that the cupcakes from Joan's on Third were better than those from Sprinkles.
While the cupcake is ripe for ridicule--it may with good reason be deemed something White People Like--I encourage everyone to indulge in this undeniable thing of goodness. (Please check this gooey center of goodness out!) It binds communities. It is sacrosanct. God almighty, it is good. God almighty it is good.
3 comments:
NOM. Nom nommmm.
Mike let's go to Kickass Cupcakes in Davis Sq. before you leave! They are amazing.
So now I know why I'm so taken by cupcakes! Maybe it's the name that get's them such a bad rep...cupcakes don't sound like much. Maybe we should call them mini mouth-watering morsels, diminished doughy deals, tiny tasty treats...or we could just stick with cupcakes...
One time I inadvertently spent $90 on a collection of cupcakes for the birthday of A Very Special Someone. The cupcake purveyor is in SF and called Citizen Cake. That is all.
Post a Comment